Marketing: Your Number One Business Tool
Is your contact database ...
Did you know that it's not your customers' job to remember to do business with you? It's your job to remind them and that's why your database is your most valuable asset, bar none. So how's your database looking?
Use your database efficiently when marketing and watch your sales grow!
As you can imagine, the bigger the database then the bigger the asset to you! Each and every time you send out a marketing email to your database, it should make at least one sale! So how good is your database and are you making the best use of it?
Always keep your database simple by using a separate column for each segment of information and include the most important fields:
I know it's simple, but you'd be surprised how many business owners just clunk all the names together and the full address etc together! By keeping the information in each column simple, you are able to segment your customers and potential customers. I can segment my customers by the towns of Bedford, Milton Keynes and Northampton just by a touch of a button.
"I'll say it again; it's not your customers' job to remember to do business with you, it's your job to remind them on a regular basis!"
Do all your existing and potential customers know about all your products and services that you offer? If not, then why not? Why aren't you marketing more effectively to them?
So take action and just inform them now - one of my coaching clients did just that last January and brought in six new projects that were worth over £13,000! So how's that for working smarter and not harder to get business going?
If you'd like to know more increasing the effectiveness of your marketing database, or even just starting one if you haven't already, let me help you to be super successful in 2016. Call me on 0333 335 0421 and let's arrange a chat and a coffee in the new year!
Until next time ...
Keith established BlueSpot Solutions to fulfil his highest intention of working with individuals and groups to empower them to ‘Be the Difference that Makes the Difference’.
Having 40 years’ experience in training and development working in engineering, F&HE colleges in England and Brunei (SE Asia) as well as private and public organisations in the UK, Brisbane and Miami.
Keith has a wealth of experience as a trainer, facilitator, coach and consultant. Keith is also a NLP (neuro-linguistic programming) Trainer, Master Practitioner and Master Coach.
Keith also works with sports people having completed trainings with Europe’s top golf coaches Karl Morris (Master Mind Factor Coach) and Brian Hemmings (PGA approved Golf Psychology Coach). Keith is the very first Master Mind Factor Coach in Northamptonshire.