I Seriously Blame Kevin Costner
If you build it they will come ...
I really wish more business owners were proactive - a lot more proactive. Two businesses have already closed down this year on a little parade quite close to where I live. One was a small café and the other a nail bar ...
Build it and they will come? Well that may work in films Kevin, but in the real world us small business owners have to market ourselves or we go out of business!
Both of them score zero out of ten for their marketing efforts, but of course, they're in the local paper blaming everyone but themselves for their demise. The truth is, they are in denial. There ought to be some kind of law against people like that setting up in business.
"Marketing doesn't need to be expensive!"
You don't need to take out radio ads or pay for billboards. If the owner of that nail bar had gone on Facebook and searched for local women's groups, mum's groups or businesses with a female workforce (of which there are many) they could have reached thousands of potential customers before lunch.
If the cafe owner had approached all the local businesses with daily offers, a loyalty card and maybe even a delivery services, they would have had a lot more customers. Instead, they both just opened their doors and seemingly hoped for the best!
I blame Kevin Costner. Seriously his 1980s film, Field of Dreams had the strap line, "If you build it, they will come". I'm sorry, but that's complete and utter rubbish!
"It's that level of thinking that pervades so many local businesses today!"
So I'd like to suggest an alternative for you: "When I build it, I will make sure that the world knows about it ... constantly!" Your marketing budget needs a much bigger investment of time and creativity than it does of cash.
Please make sure you don't fall into the same trap as these two businesses did. It's not just about survival, it's about the exploitation of potential and getting all you really can from this life. You know you can do it!
So how's your business doing? Growing and thriving? Or are you wondering why you don't have enough customers and are thinking of closing the doors?
As a performance coach, I can help you towards your own success so call me on 0333 335 0421 or click here to send me an email enquiry and let's see how I can help you.
Until next time ...
Keith established BlueSpot Solutions to fulfil his highest intention of working with individuals and groups to empower them to ‘Be the Difference that Makes the Difference’.
Having 40 years’ experience in training and development working in engineering, F&HE colleges in England and Brunei (SE Asia) as well as private and public organisations in the UK, Brisbane and Miami.
Keith has a wealth of experience as a trainer, facilitator, coach and consultant. Keith is also a NLP (neuro-linguistic programming) Trainer, Master Practitioner and Master Coach.
Keith also works with sports people having completed trainings with Europe’s top golf coaches Karl Morris (Master Mind Factor Coach) and Brian Hemmings (PGA approved Golf Psychology Coach). Keith is the very first Master Mind Factor Coach in Northamptonshire.