Are You A Volunteer Or Victim In Your Business?
Taking responsibility for your success ...
I recently met with a lady who is a therapist. Now, I don't know how much you know about the therapy industry, but I can assure you, there are plenty of them around and quite a few therapists just aren't very good ...
If you're wondering why you're not super successful and living the life you dream of then maybe you're not taking complete responsibility for your own success?
This is a fact that has tarnished the reputation of good quality therapists. I've also found that only a few of them are prepared to take complete responsibility for their own commercial success.
"Don't get me wrong, the lady I was talking to appears to be very good at what she does!"
She had some great case studies and stories that she shared with me and I have no doubt at all that she can make a real difference to the lives of the people that she works with. However, she's making hardly any money and the concept that this was in some way her fault was completely alien to her.
As we talked, she opened up a little and she said something that I found very enlightening: "If I do a good enough job with my therapies and counselling, people will hear about it and discover me."
Unfortunately, I had to burst her bubble. Fact is, there's no business where simply being 'really good' at it will guarantee success.
It doesn't matter whether you're a great therapist or not, as business owners we have to take responsibility for getting our message out there and communicating to our customers - and potential customers - in an utterly compelling way, why they should dip into their hard-earned money and spend it with us.
It's 100% our responsibility. The longer she kids herself that she's living in this Utopia where how well you do something is the sole factor in determining your success, the longer she'll remain poor and not fulfil her true business potential.
"She's avoiding responsibility and that's completely bonkers!"
There are no such things as victims in business, only volunteers. I'm not saying it's easy to grab the steering wheel of your life and turn it in the direction that you want to go (and I know that you know that too) but the rewards when you do are significant.
It may even mean doing something as drastic as changing your industry in order to achieve it, but again, it comes down to that one word - responsibility. The business you are in, who you sell to, the products and services you provide, your prices, even the place in which you live and work.
Oh sure, these are tough decisions, but that's what responsibility is all about and pretending that there are things outside our control, things that we can't change, is part of our defence mechanism.
"Trust me on this: it's hardly ever true and we're just kidding ourselves!"
These aren't decisions to be taken lightly. The trick is to think deeply and carefully about all aspects of your business and your life and remember that the 'smart' questions you ask ultimately define your lifestyle.
Only when you get into the habit of thinking about your business in this way will you start to have confidence in your ability to take full responsibility.
I'm in control and I wouldn't have it any other way. And neither should you!
Until next time ...
Want to know how to take responsibility for your own super success? Call me on 0333 335 0421 to find out more!
Keith established BlueSpot Solutions to fulfil his highest intention of working with individuals and groups to empower them to ‘Be the Difference that Makes the Difference’.
Having 40 years’ experience in training and development working in engineering, F&HE colleges in England and Brunei (SE Asia) as well as private and public organisations in the UK, Brisbane and Miami.
Keith has a wealth of experience as a trainer, facilitator, coach and consultant. Keith is also a NLP (neuro-linguistic programming) Trainer, Master Practitioner and Master Coach.
Keith also works with sports people having completed trainings with Europe’s top golf coaches Karl Morris (Master Mind Factor Coach) and Brian Hemmings (PGA approved Golf Psychology Coach). Keith is the very first Master Mind Factor Coach in Northamptonshire.